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World Trade Marketing Limited (WTM) aims to become the market leader in the provision of Web Services. Serving thousands of customers worldwide and facilitating an ever-increasing number of e-services every day, WTM has established itself as one of the leading Web Services companies in Australia. WTM has established its strong presence through partnering with companies to offer 'best of breed' technologies and services. WTM partnered with one of the best web-hosting services in the world GlobalHost to offer its Asian Pacific clients Website hosting and web Application Service Provision (ASP). WTM provides local-based sales expertise while GlobalHost provides technical support for its Web services across Australia. Through our multilingual e-marketplace www.GlobalTradeNetworks.com we provide Web Hosting services to customers in more than 170 countries. GlobalHost's extensive scale in both Web Hosting and Managed Co-location allows WTMhosting to provide robust, high quality, and expandable service platforms to meet customers' Internet needs. WTM intends to further enhance the value of these platforms by developing, both internally and through strategic vendor relationships, enhanced-value product and service offerings, to continue to address ever-diversifying customer demands.
WTM has also established a sales and marketing engine that is driven by:
- Direct sales through its sales professionals.
- Indirect sales through a large volume of National Marketing Partners world-wide.
- Preferential marketing agreements with leading Internet on-line companies.
- Private label and co-branded distribution relationships with major telecommunications companies.
WTM's business strategy of combining international scale with local presence was specifically developed to serve the needs of the business market. In formulating its business strategy, WTM concluded that large, International Web service providers lacked local presence to provide customised, hands-on support, while the smaller, local Web service providers did not have requisite scale and resources to provide a full range of services at an acceptable quality and price level.
WTM has a competitive advantage in serving these business customers because it has combined the technical expertise and hands-on support provided through its local sales and technical personnel and with the quality of its operational infrastructure.
While Web Hosting and Managed Co-Location constitutes the predominant services offered by WTM today, businesses are increasingly looking for enhanced-value products and services that allow them to further leverage the power of the Internet to expand their market, increase productivity and reduce costs. WTM's large existing customer base through its e-marketplaces and strong, balanced position in Web Hosting and Managed Co-Location gives the company a competitive edge in offering these value added services.
Internet connectivity and enhanced Internet services (including Web hosting) represent two of the fastest growing segments of the telecommunications services market. The lack of in-house resources for IT maintenance, and the high cost of software and hardware is directing small and medium-sized businesses (SME) to Application Service Providers (ASP) and Business Service Providers (BSP).
Despite a risk-averse climate, International Data Corporation (IDC) (an independent company that prepares market studies relating to the Internet) estimates that Business Service Providers (BSPs) captured approximately $1.1 billion in customer spending in 2001. IDC expects this market to grow at a compound annual growth rate (CAGR) of 49% to $8.3 billion by 2006.
SMEs generally seek a Web Services company with locally based personnel who are readily available to respond in person to technical issues, and the ability to assist in developing and implementing the customer's effective use of the Internet. They also seek Web Service Companies with whom they can establish a reliable and stable relationship.
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